OneClick Survey

Use AI tools in business - Page 1

Dear Participant,

I am a PhD student at the Faculty of Computer and Information Science, University of Ljubljana, conducting a survey as part of my research on human–AI collaboration. The survey explores how AI tools are adopted and used in everyday business activities, including motivations, challenges, and concerns.

The survey takes about 7 minutes to complete. Participation is voluntary and anonymous, and no personal identifying data will be collected. All data will be stored securely and used solely for research purposes. For questions, please contact svetlana.fuks@fri.uni-lj.si.

Thank you for your time and valuable contribution.

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Which of the following best describes your current work status?

I run my own business alone and do not have employees.

I run my own business alone and occasionally work with external freelancers/contractors.

I co-own a business with one or more partners.

I own a business with employees.

I am self-employed/a freelancer, but I do not run a business as a sole owner.

I am employed by an organization.

Other:

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Do you currently use any AI tools for your business activities?

Yes

No

If yes, which one?

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Which single type of AI capability do you use most often for your business work?

Select one option and think only about the single AI tool you use most for that activity.

Conversational agents — tools for producing text, images, audio, or slides.

Conversational agents — chatbots and virtual assistants for user interaction.

Recommendation & personalization systems — tools for product and content suggestions.

Information processing and analytics — tools for summarization, extraction, and data analysis.

Automation and RPA (robotic process automation) — tools for workflow automation, integration, and data handling.

Autonomous systems and monitoring — systems that operate with limited human intervention.

Foundational models and platform services — general‑purpose models adaptable to many tasks (e.g., ChatGPT, Gemini, etc).

Please answer the following questions while thinking only about the AI tool you selected above.

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Please indicate the extent to which you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
The AI tool is useful for my business.		1	2	3	4	5
The AI tool improves my ability to achieve business goals.		1	2	3	4	5
The AI tool makes my task management more efficient.		1	2	3	4	5
My overall business productivity has improved.		1	2	3	4	5

*

Please indicate the extent to which you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
The AI tool was easy to learn.		1	2	3	4	5
My interaction with the AI tool is clear and understandable.		1	2	3	4	5
The AI tool is easy to use for my business tasks.		1	2	3	4	5
I quickly became skillful at using the AI tool.		1	2	3	4	5

*

Please indicate the extent to which you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Rapid customer and market demands influence my use of AI tools.		1	2	3	4	5
Peer businesses influence my use of AI tools.		1	2	3	4	5
People important to me think I should use AI tools for my business.		1	2	3	4	5

*

Please indicate the extent to which you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using AI tools in my business has become a habit.		1	2	3	4	5
Using the AI tool feels natural and automatic to me.		1	2	3	4	5
I would find it difficult to manage my business without the AI tool.		1	2	3	4	5
I feel addicted to using the AI tool.		1	2	3	4	5

*

Please indicate the extent to which you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
The AI tool is reasonably priced.		1	2	3	4	5
The AI tool is good value for money.		1	2	3	4	5
Hiring a person would be more expensive than subscribing to the AI tool.		1	2	3	4	5

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Please indicate the extent to which you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I enjoy using the AI tool to solve complex customer questions.		1	2	3	4	5
The AI tool makes my work enjoyable.		1	2	3	4	5
I find using the AI tool to create engaging social media replies entertaining.		1	2	3	4	5

*

Please indicate the extent to which you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I intend to continue using the AI tool in the future.		1	2	3	4	5
I will always use the AI tool in my daily business activities.		1	2	3	4	5
I plan to continue using the AI tool frequently for strategic business activities.		1	2	3	4	5

Please imagine that your AI tool is capable of autonomously carrying out business-related tasks, such as replying to emails or comments, creating and publishing social media content, and processing and dispatching orders, without requiring your direct supervision. Then, please proceed to the next question.

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Please indicate how strongly you agree or disagree with the following statements.

		Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I am concerned that AI tool errors could affect my business reputation.		1	2	3	4	5
I fear that AI tool issues could affect my professional credibility.		1	2	3	4	5
I worry that using the AI tool may reduce my control over service quality.		1	2	3	4	5
I am concerned that AI‑related errors could reduce clients’ trust in my business.		1	2	3	4	5

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Gender

Male

Female

Non-binary

Prefer not to say

*

Please type your age

*

What is the highest level of education you have completed?

Secondary / high school

Bachelor’s degree

Master's degree

Doctorate/PhD

*

How would you assess your level of digital competence for managing business-related digital tools and technologies?

Low

Moderate

High

Is this activity your primary occupation?

Yes, full-time

No, part-time

No, it is a side activity

Univerza v Ljubljani

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